![]() ![]() ![]() The thing that Marie Kondo leaves for last is the ‘sentimental items’ category. When it comes to decluttering your website with the Konmari method, this can only mean one thing: discarding the sentences or sections in which you keep bragging about yourself. Get rid of cliches and vague descriptions of what you do (hint: if it’s got ‘solutions’ in its name, it can probably be explained with a more honest and specific word)Īre there any repetitions that you can remove?Ĭan you spot any huge blocks of text? Divide them into paragraphs or sections with clear headings!ĭoes each picture have a purpose, or is it just there to look pretty? Are your images and graphic elements consistent with the tone of your copy? Make sure that your home page clarifies immediately what you/your product/service can do for your target audience: what pain point does it solve? How can it make their life better/simpler/more luxurious/etc.? (Here’s how to fix this common website copywriting mistake) From pictures to copy, get rid of any fillers and redundant repetitions. Or, better, is it useful to THEM?Įvery single element on your website should have a purpose. You should NOT focus on what sparks joy to YOU, but rather to your target customers. When it comes to decluttering your website with Marie Kondo’s method, there’s an important difference: She gets her clients to hold every object that they own and ask themselves, “does it spark joy?” ![]() Marie Kondo has gone viral for her signature process. Finish discarding first… after a website audit Try and look at your website as if you were navigating it for the first time.Įven better, ask someone to review it for you (you need a brutally honest friend for this!), and make a note of this for later. Is it lots of pop-up ads? A complicated structure that forces them to go through four different pages to get to the bit they were after? What’s stopping your target audience from having the time of their life and finding exactly the information they need on your website? That’s when UX (user experience) comes into play. So, who are your products and services for? And, being cheeky, who do you like working with?įor this KonMari step, you also want to think of the ideal experience for your website visitors. Neither would a brand that only relies on social media. A large company looking for a copywriter who will just blow their own trumpet with the same old corporate-sounding words wouldn’t know what to do with them. That’s just background noise.įor example, I work with ambitious female entrepreneurs looking to become THE go-to solution in their dream audience’s eyes. Start stepping away from the idea that your product or service is for everyone. ![]() That way, you’ll have a better idea of what’s standing in your way to get there.įor your website, this step can be translated into: what type of audience do you want to work with? What’s more, the author’s content goes beyond getting rid of your possessions and gives advice on living a simpler life all around.A tidy, clutter-free house has a different meaning for everyone, which is why it’s important to imagine your ideal lifestyle first. What makes Becoming Minimalist unique is its focus on living with less for those with a partner and children. On this website, you’ll find a series of blog posts covering the topic. So he decided to create Becoming Minimalist to share his story and tips with those who could benefit from the lifestyle. Thanks to his journey into minimalism, he found he had more unstructured time, he was saving money, and life was less stressful. Unable to spend the time playing with his son, his neighbor got him thinking after suggesting he may not need all that stuff to begin with. Joshua Becker created Becoming Minimalist after coming to a striking realization while cleaning out the garage of his suburban home. Many of us end up with more than we need simply because we felt or thought an item may solve a problem for us. You’re not alone in your decluttering journey. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |